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LEARNING AIM A

TASKS 1-4:
CORE ASSESSMENT

LEARNING AIM B

TASKS 5-8:

Instagram template

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LEARNING AIM C

POSTERS:

Billboard poster:

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The colour scheme used includes pink, purple and blue. The image used is one which has been taken in a studio setting, which gives it a professional look. I have included both serif and sans serif fonts for this poster. I have added the album name as background overlays, which adds more depth and fill the negative space in the poster.

Tour poster:

Unit 6 poster 2.jpg

I've used similar colours, but made this poster using a brighter image. The lighting gives the poster more of a 'pop' feel as the image is brighter/ the background is brighter. For the tour dates I have centred them and placed them at the bottom, in blue boxes to make them more obvious. The location of the tour is in the UK(London) as the artist is from London herself. The locations are small enough, as she recently started her career. I haven't included social media icons on the poster, as the viewers can scan the QR code and it will bring up different links to the artists' social media and channels and where they can buy the tickets once released.

INSTAGRAM POSTS:

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Tour poster- insta post.jpg
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SM post 6.jpg
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I have chosen the colour scheme of pink, light purple and blue for my campaign. I have used these colours for various components of my campaign (posters, social media posts etc.) as these colours were the ones people said best fit the 'Pop' genre through my survey. It also contributes to the synergy of my products and shows cohesion. This is also why I have used the same fonts across my products- 'Million Dreams' font. This is a serif font, which I used because I think it looked the best- it looks like a simple font but still professional.

Artist promo ad

With captions(using the same font as one used across my campaign) & no voiceover)

LEARNING AIM D

Instagram account

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My account has managed to reach 16 people in total despite only making it a public account recently. However there are not many followers possibly due to the short time-frame.

Interviews:

The responses I got from my interviews were overall quite positive.

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